Will the “green bubble” sustain?

I was listening to NPR yesterday and there was a story about the burst of the “green bubble.” Like the housing bubble and the Net bubble before it, investors are more wary of funding green technologies than they were a couple of years ago. The spiraling market doesn’t help much.

Because of lean times, instead of embracing alternative energy which will cost more up front and deliver savings by day, citizens are expected to hunker down with their coal and fuel burning devices until the market bounces back in their favor. I can see that happening with instant concerns including food, shelter, clothing and heat.

The bright side is

that there has been so much education and discussion about sustainable practice that many Americans see it as a viable and essential alternative. Recycling in the average city doesn’t cost much — whether anything — additional to the homeowner. Organic foods are going to have to remain competitive in price whether manufacturers want to survive lean times. Large business are going to keep finding ways to cut costs and whether CFLsand reduced shipping costs can do that and help the earth next so be it.

What are your thoughts? Have you cut back on any “green” things or have you further embraced them by the past few months?

[Source] Kelly Leahy

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