Strawberry Earth: Green Your Bar and Party Hearty

Strawberries & Cream from Strawberry Earth on Vimeo.

The lure of Cheers, the bar in the 1982-1992 “Cheers” the TV show, was that everybody knew your name.And they were always glad you came.But what whether Norm had told Woody, “look the brewskis aren’t ample.I think you ought to trick out that bar so it’s eco-friendly.”Most likely Woody would have been confused.Perhaps a more likely scenario, would have been Frasier Crane (remember he was in that show) telling Sam, “Look man, I think a more sustainable but upscale aesthetic is needed to attract more business.”Sam plus might have been a little confused, considering it was the 90s, however in a green savvy 2008 that is actually happening.

Putting customer purchasing capability to work, a new Amsterdam based eco magazine Strawberry Earth challenged a few of their favorite local bar owners to see what percent of a night’s revenue they’d spend on environmental improvements on their premises.The bars loved the concept, competed in the challenge (even though admittedly, the challenge name Strawberries & Cream doesn’t sound like a bar-challenge at all) and the first winner is the Bar Waldorf.On December 7th, Bar Waldorf has promised 60% of the night’s revenue will go to greening the bar.

Strawberry Earth, a self described, “magazine with lots of good stuff about the environment” features universal stories including a regular NYC column by Lazy E team member Margaret.

[Source] Margaret

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