Greenfluencer? Or Just Green?

July 1, 2008 · Print This Article

Last week Arduous wrote a post about the notion that positive sustainable citizens can be called “Greenfluencers” based on research done by Porter Novelli. I agree with Arduous, the concept makes sense, though the name is a little dorky. particularly since I don’t like to be labeled.

So, I read the commentary and it got me to thinking. Do I consider myself a “Greenfluencer”? What I have done that would categorize me under that label? Do I think I am educated, intelligent, family-oriented, practical and a voter? Yes, but I think I would be all of these things even whether I wasn’t “green”. I was all of those things before making that change to a lighter, greener lifestyle. possibly those are the qualities that lead me to choose that lifestyle? Hmmmm, which was first? Chicken or egg?

Do I consider myself stylish, a trendsetter, adventurous? Um, certain. Though not everyone might agree. I write letters, I volunteer and dabble in a little community activism. So, I guess I can check those boxes too.

But, have I influenced anyone? OK, other than my children, they don’t count yet. I know I influence them, they don’t really have a choice! :o)

Here are two things I think I

have done as a “Greenfluencer”:

1. Little League Recycling Program - I influenced, sometimes forcefully, the league to recycle. I gathered up some volunteers, got some free recycling carts from the waste company and collected some trash. By the end of the season, the carts were full and the “trash lady” jokes sort of subsided. Did some of that carry by into the personal lives and habits of the 250 families in the league? Let’s say yes!

2. I write some posts for our local food buying club blog reviewing products, recommending new ones, writing local food recipes and that sort of thing. Based on my recommendation the owner decided to carry some new soaps which helped a local business get more business. I guess that’s “Greenfluencing.”

What have you done to consider yourself a “Greenfluencer”? Or, do you think it’s just a load of bunk?

Do you run a food buying club? Start programs to supply girls in Africa products they need to manufacture certain they can go to school? Host a green book club? Jam sessions? I would love to manufacture out what everyone else does, I think I have a lot to learn about “Greenfluencing”!

[Source] eco ‘burban mom

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