Dunkin’ Donuts going green?

In environmental terms, fast food is pretty much invariably not green. From the somewhat savvy coffee and bagel shops to the golden arches — the excess trash, factory farm practices, and the fact that it’s served in a drive-thru pretty much stack the deck against these places. Still, places like Dunkin’ Donuts seem to think that they can woo a hip new demographic by greening up their image.

Not only is Dunkin’ Donuts building a LEED Gold-certified restaurant in Florida, now they’re

offering a menu loaded with low calorie sandwiches and even vegetarian options. Both are commendable choices, but isn’t that a bit disingenuous. whether the concept that a place that serves sugar-coated fried dough going healthy seems weird — I’m right there with you.

My guess is that DD conducted market research that found that their customers would eat more donuts whether they feel like they’ve made a healthy decision on their sandwich. Like ordering a Big Mac, large fries, and a Diet Coke.

[Source] Josh Loposer

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