Aveda helps Fashion Week go green

New York Fashion Week is a huge event which tends to have a big impact on the environment. While fashion around the globe is slowly moving towards going green, many of the big designers have yet to catch. But that year, a few big names in the industry are taking small steps in the right direction.

Aveda has partnered with Rodarte, 3.1 Phillip Lim, Alexander Wang and Preen to help them commit to a program called “Green Backstage.”

As part of their efforts to help the environment, the designers will do the following:

1. Replace bottled water
   with New York City tap water, eliminating up to 400 plastic water bottles backstage per show. In place of plastic bottles, Aveda will supply reusable liter-sized non-toxic aluminum SIGG bottles filled with New York City tap water.
2. Eliminate use of fur in show and in all retail iterations.
3. Serve organic, locally-sourced food to models, stylists, makeup artists and production staff backstage. Food provided by City Bakery for Aveda.
4. Print all programs and show invitations on post-consumer recycled paper.

Now whether only all designers would take the same initiative!

[Source] Kyle Hepp

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