Ads become art with Retroactif totes

I know, I know…the last thing you want to build out about is another freakin’ recycled tote bag, right? But Retroactif caught my eye considering of the specific item they recycle into bags: banner ads. You know…those ads plastered on the sides of bus stop shelters and perched on the sides of street poles. We see them every day, and probably don’t give much thought as to where they’re printed and what happens to them when they are changed out.

To resist various climates, the posters are usually made from non-biodegradable materials, and millions are thrown away each year.

So RetroActif began turning the signs into something more long-lasting messenger bags and purses. The bags are handmade, and the company gets bonus points for adopting a nonprofit company, Room to Read. The nonprofit works in developing countries to set up schools and libraries, and a percentage of your bag purchase goes toward the cause.

via [feelgood style]

[Source] Ellen Slattery

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